Facebook Ads
Let's talk about ads, together. Learn more about how data is used to serve ads without advertisers knowing about you, what controls you have to help determine which ads you get, why you see a particular ad, and the FAQs below. We want you to know how the data works. Used to show ads without advertisers knowing who you are. Protecting people's privacy is central to the way our advertising system is designed. From an ad directly, you can hide the ad, hide all advertiser ads, or let us know about a problem with the ad. Or you can choose "Why do I see this?" To get more context about why I might see him. Our advertising system prioritizes any ad shown based on what advertisers tell us is your desired audience, and then compares it to people who might be interested in that ad. This means that we can show relevant and useful ads without advertisers knowing who you are. We do not sell any individual data that could identify you, such as your name. The advertiser chooses a business goal
Advertisers choose a goal, such as selling a product or raising their brand awareness.
The advertiser determines their desired audience.
Advertisers tell us their desired audience based on who they think is most interested.
The advertiser creates an ad.
The advertiser creates ads to run on Facebook, Instagram, other websites, and mobile apps, and then uploads them using our ad management tools.
Facebook then shows you the ad
We take the advertiser's goal, the desired audience, and the ad to show you ads that we think might be relevant to you, without advertisers knowing who you are or not selling your data to the advertiser.
